Discussion questions on Advertisement

1. According to Cho and Ling (2006), what are the linguistic characteristics of advertisements?
   
   
   
   
2. How are cultural codes invoked in advertisement?
   
   Think about an ad that invokes a cultural code unique to your culture.
   
   
   
   
3. Advertisement often invokes a lifestyle image. Can you think of an ad that does so?
   
   
   
   
4. Can you think of any ad that contains stereotying or bias?
   
   
   
   
5. Strauss (2006) discusses three different strategies used by three different cultures, Korean, Japanese, and American. What are they, and how are the three cultures different in their TV ad?
   
   
   
   
6. Think about product names that promote the image of the product.